Whether or not we find TikTok helpful and enjoyable, the platform has undoubtedly influenced how people make and share videos online. Live broadcasts and short form films are the most popular forms of content right now, and their popularity is spreading rapidly over the internet.
TikTok has not only become the most popular network among young people, but it has also had an impact on the “big 5” social media sites’ strategies for growth. These sites include Facebook, Instagram, Twitter, Linkedin, and YouTube. As a result of the platform’s overwhelming popularity, every one of them has developed brand new functions to accommodate the most recent developments in the industry.
Here’s a quick rundown of the impact of TikTok and how your brand may take advantage of the platform and the trends it sets.
A look at how TikTok has altered the social media landscape
As a platform, TikTok seems tailor-made for today’s always-connected youth. Video clips range in length from three to sixty seconds and play in a continuous loop. Because of this, TikTok is a veritable scrolling, flicking, and magnetic paradise for teens and young adults who gravitate towards engaging, short-form content.
Take advantage of hashtags
TikTok, like Twitter and Instagram, makes extensive use of hashtags. Use them with every video because they improve its discoverability.
You can use the # symbol to help people find your challenges, games, and other activities.
With one of its hashtag challenges on TikTok, the cosmetics company e.l.f. cosmetics gained significant traction. Attracting 4 billion views and 5 million video shares, the #eyeslipsface campaign was a huge success. Here are some of our suggestions for promoting yourself with TikTok-like tools.
Use short videos to spark your imagination.
You may jump right into making videos on TikTok after setting up your branded channel. Instead of highly polished major video productions, the platform features comedic and inventive short movies.
In other words, if your videos are clever, funny, and interesting, they don’t need a huge budget.
TikTok introduced a new genre of content in addition to its signature short length: challenges, lip-syncing, dancing, hilarious films, and magic tricks. The platform’s interactive elements, including user-generated sound effects and replies, emoticons, special effects, and video reactions to posted content, are a major selling point.
These capabilities, along with a system that promotes virality, have propelled TikTok to the forefront of influencing social media trends. The platform’s ascent to prominence is due, in large part, to its appeal to members of Generation Z and Alpha due to its emphasis on localised content and simple sharing mechanisms. The favourable conditions fostered by TikTok have also fostered the growth of other forms of impacts, like as product reviews and suggestions, which have even impacted the marketing strategies of major cosmetics businesses like Clinique.
As one might expect, TikTok’s success has had an effect on the evolution of the other major social networks, which are all keen to ride the current wave of popularity for short form video.
With one of its hashtag challenges on TikTok, the cosmetics company e.l.f. cosmetics gained significant traction. Attracting 4 billion views and 5 million video shares, the #eyeslipsface campaign was a huge success.
Collaborate with leaders in your industry
TikTok’s influencers carry a lot of weight. The key to reaching your audiences and going viral is to collaborate with the proper people who can promote your business on the platform.
The latest CoverGirl foundation instance is an illustration of how an influencer can increase a brand’s popularity on TikTok. Sales of the beauty line skyrocketed after lifestyle influencer and Barstool Sports creator Brianna LaPaglia posted about it on her channel.
Spend money on TikTok commercials.
Finally, TikTok advertising can be a useful complement to a natural promotion strategy. And if you can narrow your focus, it doesn’t have to take very long or cost very much.
The Korean automobile maker KIA has been deploying clever TikTok advertisements, which have yielded excellent results. Ads within social media feeds are used to bolster the impact of the brand’s hashtag challenges and influencer-supported campaigns.
Finally, it’s over!
The best course of action is to adjust your social media tactics to accommodate the pervasiveness of TikTok. This applies to both seriously contemplating its utility and actually making use of the TikTok-inspired features that the Big Five Social Networks have created.