Since more than half of Internet users already spend time on social networks, it only makes sense for your SaaS business to do the same.
However, where do you even start? There may be too many people on Facebook, too much information on Reddit, and too few people with business-related interests in the conversations happening on LinkedIn. It’s a lot of work to set yourself apart from the competition, presuming you have a plan in place.
In order to be successful with social media advertising for SaaS, you need to reach your clients where they already are. The following advice will assist you in doing so.
Acquaint yourself with various social media sites.
The term “social networking” was hardly used before the 21st century. These days, it seems like every day brings a new crop of dozens (if not hundreds) of social media platforms vying for your attention.
In reality, you should focus on no more than 10–15 social media sites, depending on your specific goals. Facebook is the dominant local social media platform, followed by YouTube, TikTok, and Instagram. In the booming markets of Europe and Asia, WhatsApp has become a major player.
However, your efforts should be reduced even further. Focus on mastering one social media site instead of trying to master them all. Even while Facebook’s over 3 billion monthly users make it the apparent choice, you may want to consider using YouTube or Instagram if your brand demands video.
While nothing beats firsthand experience when it to mastering a new platform, it never hurts to take advantage of resources like free online classes to get a leg up. For instance, StuDocu provides numerous online instructional materials and learning sources that anyone may use to learn more about a certain platform or social media advertising for SaaS.
Incorporate a greater emphasis on social media awareness
The TOFU (Top of Funnel) stage is where social media is most effective for promoting a SaaS product, but it may be used at any time. The sole goal you should have now is to raise as much attention as possible. There should be an effort to educate customers about the goods and services you provide and the ideals your company upholds.
How you accomplish this goal depends on your skills and means. Social media status updates are common, but lengthy blog posts can be used to explain features of your programme or inform readers about the state of the business. Advice from experts is also appreciated.
User-generated content, such as testimonials, is also highly successful. Even if you’re just getting started, you probably already have some satisfied clients who are willing to provide you glowing testimonials.
Invest in high-quality pictures for SaaS social media marketing.
It doesn’t matter whatever platform you utilise. But they may also be the trickiest to solve. It’s important for infographics to be comprehensive, with numbers that have been independently validated. There can’t just be a link to a third-party site for viewing the gif; it must be viewable right there on the platform. Images must be of a good resolution; no one wants to look at a picture that seems like it was taken thru a potato.
Whether you hire a professional graphic designer or use in-house resources, all of these options come with a price tag. The return on investment (ROI) is there, though, as social media postings with high-quality photographs often receive 650% more engagement than those without. What’s more, you can use them in many contexts.
Social media, by its very definition, encourages interaction between users. Having a sense of community and being actively involved in groups is good for our mental health, so it stands to reason that forming connections with other businesses that complement your own will be beneficial to your startup.
Find several brands that go well with your company and start there. They may be in a related field (or a competitor) or an entirely other one. For example, a lawn care business could team up with a maid service to offer discounted packages to both groups.
You can also boost your company’s profile by cooperating with similar enterprises. In order to promote your software as a service, you could, for instance, commission some in-depth article writing and distribute it to other businesses in exchange for a link in the author bio. Just make absolutely sure that everyone wins or else it could hurt the credibility of everyone concerned.
Sponsorship is a wonderful method to give your company an immediate and noticeable boost.
“Done is better than flawless.”
When it comes to promoting a software as a service (SaaS) online, consistency and intent are of paramount importance. Every foray onto a platform needs an accompanying strategy, one that will be carried out to completion.
This is why it is more important to take action than to fret about whether or not it is the “correct” action. Start engaging with your target audience where they already spend time online.