Richard Perez When it comes to digital marketing strategies, email marketing is undeniably one of the most potent and cost-effective methods, and this isn’t likely to change anytime soon.
With a ROI of 3,800% and the ability to smoothly and easily guide prospects through the sales funnel, email rose to the top of the marketing food chain.
Nevertheless, there is something I feel obligated to mention: the conversion rates for email marketing campaigns are not what they once were when utilised alone. Just why is it the case? As a result, social media marketing has arisen as an additional robust digital arena. Among other marketing objectives, such as increasing brand recognition, social media platforms may be a very successful and inexpensive instrument.
Using strong, relevant CTAs in the language of your newsletters and providing connections to your brand’s social media accounts are two extremely effective methods that I will address in this post.
Provide convincing calls to action
Explain the meaning of a CTA
Put simply, a call to action encourages the reader to perform a specified task. In other words, call-to-actions (CTAs) are the short lines often seen at the bottom of emails or adverts that advise consumers and demonstrate the next step in the customer journey.
By informing the reader of their options and encouraging them to make the most of the email’s content, a smart CTA may boost sales for the company without appearing pushy. What we mean by “Click here” or “Take me to the website” are natural, expected next steps that will move the reader one step closer to your value offer.
Accurately calculate the perks
You may use the same call to action (CTA) across all platforms; there’s no need to overcomplicate it. Yet, if there are too many calls to action (CTAs), it may indicate inconsistency and confuse the user, leading them to abandon the site.
And since less is more, you should be clear on the value you’re providing and how to convey that value in a few succinct words.
Do something
CTA is not the place for passive language. Your potential customers will likely ignore them. Words that encourage users to take action are essential. And a verb is the best choice for accomplishing this! But tell me, what is the subject of your email?
To encourage people to take advantage of your discounts, promotions, and coupons by wording your email subject lines appropriately, use “Get,” “Subscribe,” “Follow,” and “Share” or “Recommend a friend,” respectively.
In example, there are several email marketing automation tools and the practise of referral marketing is becoming increasingly popular.
Instill a sense of desperation
Tell your consumers, followers, and subscribers that you are a dynamic, fascinating company with a continually evolving set of incentives and perks.
Simply said, highlight the fact that this exclusive deal is only valid for a short period of time.
Do some preliminary work to improve the efficacy of your CTAs. Streamlining your process and reducing errors may be achieved by creating client profiles and conducting A/B testing to establish preferences.
Include sharing icons when posting to social media
Social networking buttons are the other method used to direct email readers to online accounts. If you’re going to use email marketing, why are they so important to include in your messages?
Your amount of followers will increase
That’s why so many email campaigns include share buttons for social networking sites. After all, strong social media presences provide evidence of legitimacy. Increases in both follower count and activity levels lend credibility to a brand in the eyes of profile visitors. When handled properly, social media may help a company’s brand seem more approachable and even human.
It is helpful in relation to our second point:
One may put their faith in you
Engaging with consumers and fans on social media shows that a company is proactive, forward-thinking, and interested in dialogue. Today’s marketing is mostly about following the latest trends, differentiating your business from the competition, and prioritising your consumers’ needs above all else. Your conversion rates will plunge if you ignore these guidelines.
In addition, including social media connections into your email marketing strategy helps your audience grow familiar with your brand. In contrast to the static and formal nature of email, social media platforms offer a more natural and relaxed setting in which to showcase your brand’s unique voice and values. Create one that people will want to use in order to increase your chances of gaining devoted followers who will read your emails when they arrive.
They plan to stay in touch with one another
Let’s say you’re a travelling artist with a well-established mailing list and a website complete with news, updates, and a merchandise store. How likely is it that they will regularly visit your site to see if there is any fresh content?
They’ll visit your social media pages instead to stay in the loop, where they could just happen across a sale, a contest, or some brand new content.
Including share buttons and links to your social media profiles in your email campaigns can help you maintain the quality of the subscriber list you worked so hard to build while also ensuring that your recipients receive timely, relevant content via the most appropriate channels. If you include a call to action telling your subscribers to share your updates on social media, you’ll soon see a flood of new subscribers.