Richard Perez Whether your audience is members of Generation X, Millennials, or Z, TikTok is the place to reach them. What’s more, if you figure out the right formula, TikTok can lead to impressive financial gains.
Here is a foolproof plan for making a killing on TikTok.
TikTok is Making Money Left and Right
TikTok is a bustling hub of online commerce, with users buying and selling everything from baked goods and lip balms to clothing, automobiles, and computers.
Thirty-five percent of people who use TikTok will go out and buy something they saw on the app.
More than a third (37%) of TikTok users have annual household incomes of $100,000 or more.
TikTok is a popular social media platform that users spend an average of six hours per week exploring.
Items Banned From TikTok
Similar to other social media sites, TikTok prohibits the following types of commercial activity: What they won’t tell you is what you can sell, though.
All of these things should be prohibited without question, but the following ones may come as a surprise:
Nutritional supplements, vitamins, and minerals added to food
Caffeine (TikTok classifies this as a drug) (TikTok classifies this as a drug.)
Scratch cards, lotteries, and slot machines are all examples of gambling products.
If you want to sell something on TikTok, you should first check this list of what you can’t. Not only does it prohibit the sale of the aforementioned items, but also certain promotional materials and practises.
How many billions of times has the hashtag #TikTokMadeMeBuyIt been seen? E-commerce companies and TikTok users who want to promote their purchases use this feature.
Here Are the Top 5 Guidelines for Selling on TikTok
TikTok’s Number One Selling Tip: Convert to a Business Account
A TikTok account is considered a personal account by default when it is created. The only way to make money on TikTok is to upgrade to a business account.
TikTok provides valuable e-commerce data, which is just one of many advantages to having a business account. Converting to an organisational account is simple and fast.
TikTok marketing rule number two: always be yourself when telling stories
TikTok’s support of genuine narratives is one of the features I like the most. The video’s entirety, including the text, audio, and visuals, should be genuine.
TikTok stories that are true to life have many advantages
Providing a solution or recounting an experience in less than 30 seconds.
audience participation was upped all through the show (This is great for your account ranking.)
Creating an image that people will trust, identify with, and like your brand.
Creating a dedicated following through in-depth interaction with them.
The third rule of TikTok sales: give something of value away
Put aside all of the promotions, advertisements, and “here are five reasons to buy my product” type of language. Adding value to your TikTok store is a surefire way to increase online purchases.
In order to add value on TikTok
Give a demonstration or tutorial on how to make use of your product to your audience.
Discuss useful shortcuts in this area. For those who are selling cosmetics, share a tip on how to get the skin ready for application.
Think of ways to cut costs and present them. Share advice on how to use the product more effectively, or how to find sales and deals on it.
In order to help the TikTok community find answers to questions, share your thoughts or start a live Q&A with your followers.
Laugh at each other’s videos by sharing.
Seeing a product unwrapped makes us want to make a purchase immediately. When consumers see a video of a product being unboxed, they are up to 85% more likely to buy the item being reviewed.
Watching unboxing videos is now a common practise for shoppers. This is likely the reason that #unboxing has been viewed 57.9 billion times on TikTok.
selling on TikTok: Make sure you’re using appropriate hashtags
TikTok is one of the few social media platforms where hashtags actually make a difference, in contrast to sites like Facebook.
Additionally, multiple product-related hashtags can be used in place of a single campaign-specific one. In turn, this will increase your visibility and the number of times your content is viewed on the video sharing platform TikTok.
Look into the TikTok hashtag challenges if you’re serious about growing your viewership and following. It doesn’t matter how big or small an ecommerce company is, they can all benefit from joining a relevant TikTok hashtag challenge.
If a TikTok hashtag challenge becomes popular, it can quickly spread across the platform and beyond. Hashtag challenges on TikTok can be about anything, including but not limited to sports, cooking, makeup, and even physical transformations.
Concluding Remarks
Naturally, you could just use paid ads to sell anything on TikTok and increase your online store’s sales. While paid promotion is great, I think it’s best to start by growing your channel organically.
Identify a specific audience, develop a signature video style, and make full use of the platform’s resources to simplify the customer’s online shopping experience.
Get your content seen by more people by using well-thought-out hashtags, and keep them interested with posts that are both entertaining and informative.
Keep in mind that you can’t just upload your video and leave it at that. Establishing your ecommerce return on investment is crucial, and you can do so by keeping tabs on your most popular content, the comments and interactions you receive, and the number of fans you have.
As luck would have it, Agorapulse facilitates all of the above. TikTok is just one of many social media platforms for which you can set up a publishing schedule, manage user comments, and compile analytical reports.