How to Make Money On Social Media Using Shoppable Posts?

Shoppable posts have enabled a plethora of new revenue streams for content producers, from affiliate programmes to influencer marketing.

Keep reading if you’re a content creator who has been wondering how to maximise the revenue potential of shoppable posts on sites like YouTube, Instagram, and TikTok.

Some of the most effective strategies for monetizing shoppable social media posts are as follows:

Can you explain shoppable content to me?

Shoppable content refers to any type of digital media that can be directly purchased from a website or social media platform.

When it comes to creators, shoppable content encompasses anything from social posts and videos to advertisements and blogs that feature products for sale.

Even though Instagram and TikTok were the first to provide a sizable platform for shoppable content on social media, YouTube has recently introduced a shopping channel for its creators.

If you want to shop on one of the most common online marketplaces, all you have to do is click a link.

Why Should You Make Use of Shoppable Posts?

Adding shoppable links to social media posts is a great way to increase earnings.

Shoppable posts are a great tool for affiliate marketers and influencer marketers to maximise revenue.

Using shoppable content to highlight some of your most successful collaborations is another great idea.

Shoppable content from well-known brands is a great way to gain credibility with your audience and attract the attention of brands looking to partner with content producers.

The amount of sales you can expect to make through partnerships can also be clearly seen in shoppable content.

Through affiliate marketing, you can see how many sales you can make, which can help you plan for future partnerships and collaborations with affiliates.

In what ways can Shoppable Posts on social media be most effectively utilised?

Use and promotion of shoppable posts on social media can take many forms.

There will be noticeable variations in how to get the most interaction out of your shoppable social media posts depending on the platform you’re using.

However, here is a deeper dive into some of the most effective ways to utilise shoppable posts on social media:


Although it’s not the most well-known among creator communities, Facebook was an early pioneer in introducing shoppable posts via the Facebook marketplace.

If you have a Facebook business page, you can tag products in a post and easily share it with your fans and contacts.

Setting up a page is easy; there are just a few steps you need to take to get your company’s page up and running.

After that, you can begin making shoppable Facebook posts by following these instructions:

  • Find the ‘Edit Page’ option in your page’s preferences.
  • To do so, go to Tabs > Add Tab > Shopping Cart.
  • Your Facebook Shop stock will load in a new tab.
  • Put in things you want to show your Facebook friends.
  • A link to a checkout page, product name, price, description, and images or videos are all required.
  • You can now publish a message by selecting the ellipsis (…) or the more options button.
  • An alternative labelled “Tag Product” will appear for your products.
  • Select “Tag Product” and then add the item you want to recommend to your followers.
  • Make a snappy description and broadcast it to your Facebook friends.
  • To earn commissions on sales made through your Facebook page, you can list an unlimited number of products for promotion.

Because of Facebook’s flexible sharing options, including the ability to post to multiple groups, your personal profile, and more, shoppable posts are a fantastic way to increase your affiliate earnings.

For the best outcomes, it is recommended that you join Facebook groups dedicated to the marketplace or product purchases and sales.


It’s high time for all TikTok creators, sellers, partners, and affiliates to start utilising TikTok Shopping.

Using TikTok as a shopping platform is a fantastic way to increase exposure and sales.

However, not all TikTok users have access to the in-app store configuration options. You need to have both a working TikTok account and a valid email address to participate in this activity.

  • Over a thousand devoted fans
  • Recent video views of 50+
  • There’s a minimum age requirement of 18!
  • Put out a video on TikTok in the past month and a half.
  • You should apply to become a TikTok Shop Creator if you meet all of the criteria above. After filling out the form and getting approved, you can start posting shoppable content on TikTok.

Benefits of TikTok for shoppable posts

Once you’ve been verified as a legitimate business, you can upload your product catalogue and begin selling on TikTok.

TikTok videos are the most effective way to advertise your products because they can reach a larger audience on the app.

Additionally, this will grab the interest of anyone who may have missed your latest update regarding shoppable posts on TikTok.

Consider creating a profile on and including the link to your Shopper page there in your profile description.

In order to maximise sales, it is recommended that you load your entire catalogue of products and affiliate links into your Shopper.

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